Empowering Access: Impact Report 2024
Financial Empowerment Needs to Meet the Moment for Albertans
When it comes to financial literacy, getting the right information to the right person at the right time can be the difference between financial precarity and stability.
In a province as multi-faceted as Alberta, the barriers to accessible financial education can take root in many ways. Alberta is home to people of all ages spread across dense urban centres and sparsely populated rural and remote regions, presenting a unique challenge in addressing gaps in financial literacy.
We know people who are financially vulnerable have distinct financial education needs at different points in their lives and based on their individual circumstances. That’s why the AIMCo Foundation for Financial Education is focused on empowering access to financial literacy and education for everyone who calls our province home.
I am humbled to share that the Foundation experienced unparalleled support and generosity in 2024. With more than $585,000 raised from AIMCo colleagues and corporate partners, it was our most successful fundraising year to date. As a result, we were able to distribute record annual funding to the community, with more than $450,000 going directly back to nonprofit organizations and students across our province.
These incredible achievements reinforce our shared belief in the transformative power of financial literacy and the importance of investing in our community’s future.
As I reflect on these outcomes, I am reminded that our success is measured not only by the funds we raise and distribute but also, more importantly, by the impact we create. Each dollar contributed and each grant and scholarship awarded represents a step toward a more secure financial future for all Albertans.
In this report, you’ll find stories that highlight how financial empowerment changes lives — from acting as an unexpected protection against the dangers of elder abuse to supporting those in our community going through unimaginably hard times as they work to rebuild their lives and find a path to financial stability.
While I am immensely proud of the accomplishments and stories shared in this report, the data from last year’s round of community funding requests deeply reinforces that there is more work to do.
In 2024, we received an unprecedented number of applications totalling more than $1.6 million. Each initiative explores in its own way the broad intersectional impact of financial literacy and education for communities throughout Alberta. This surge in demand speaks to the growing need for accessible financial education and is a clear indication that our work is more vital now than ever before.
I am grateful to be on this journey with the donors, community partners, students and volunteers who reinforce every day the immense value of financial empowerment for Albertans. Thank you for an incredible 2024, and I look forward to all that the year ahead will bring.
Shayenne Selleck
Executive Director, AIMCo Foundation
Read Empowering Access, the AIMCo Foundation’s 2024 impact report.
